{"id":76544,"date":"2022-10-28T10:23:00","date_gmt":"2022-10-28T01:23:00","guid":{"rendered":"https:\/\/asez.org\/value-consumption-generation-z\/"},"modified":"2025-12-04T19:13:30","modified_gmt":"2025-12-04T10:13:30","slug":"valueconsumption-genz","status":"publish","type":"post","link":"https:\/\/asez.org\/ko\/valueconsumption-genz\/","title":{"rendered":"MZ \uc138\ub300\uc758 \uac00\uce58\uc18c\ube44"},"content":{"rendered":"<p>\ubb3c\uac74\uc744 \uc0b4 \ub54c \ubb34\uc5c7\uc744 \uae30\uc900\uc73c\ub85c \uad6c\ub9e4\ub97c \uacb0\uc815\ud558\ub294\uac00? \uac00\uaca9\uacfc \ud488\uc9c8, \ube0c\ub79c\ub4dc \ub4f1 \uc6b0\ub9ac\ub294 \ub9ce\uc740 \uac83\uc744 \uace0\ub824\ud558\uc5ec \ubb3c\uac74\uc744 \uad6c\ub9e4\ud55c\ub2e4. \uc0dd\uc0b0\uc790\uac00 \uc2dc\uc7a5\uc5d0 \uc120\ubcf4\uc774\ub294 \uc81c\ud488\uc744 \uc218\ub3d9\uc801\uc73c\ub85c \uad6c\ub9e4\ud588\ub358 \uc804\ud1b5\uc801\uc778 \uc18c\ube44\uc790\ub4e4\uacfc \ub2ec\ub9ac \uc624\ub298\ub0a0\uc758 \uc18c\ube44\uc790\ub4e4\uc740 \uc628\ub77c\uc778 \ub9e4\uccb4\uc640 \ubcf8\uc778\uc758 \uad6c\ub9e4\ub825\uc744 \uc774\uc6a9\ud558\uc5ec \uc790\uc2e0\uc758 \ubaa9\uc18c\ub9ac\ub97c \ub0b4\uac70\ub098 \uc0dd\uc0b0\uacfc\uc815\uc5d0 \uc801\uadf9\uc801\uc73c\ub85c \ucc38\uc5ec\ud558\uae30\ub3c4 \ud558\uba70 \uc628\ub77c\uc778 \uc2dc\uc7a5\uc774 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc744 \ub300\uccb4\ud558\ub294 \ub4f1 \uc624\ub298\ub0a0\uc758 \uc18c\ube44\ud328\ud134 \ubc0f \uc0b0\uc5c5\uad6c\uc870\ub294 \ub2e4\uac01\ub3c4\ub85c \ubcc0\ud654\ud558\uace0 \uc788\ub2e4.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1500\" src=\"https:\/\/asez.org\/wp-content\/uploads\/2022\/10\/221028_2.jpg\" alt=\"\" class=\"wp-image-83339\" srcset=\"https:\/\/asez.org\/wp-content\/uploads\/2022\/10\/221028_2.jpg 2000w, https:\/\/asez.org\/wp-content\/uploads\/2022\/10\/221028_2-768x576.jpg 768w, https:\/\/asez.org\/wp-content\/uploads\/2022\/10\/221028_2-1536x1152.jpg 1536w, https:\/\/asez.org\/wp-content\/uploads\/2022\/10\/221028_2-667x500.jpg 667w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n<p>\uc774\ub7ec\ud55c \uac00\uc6b4\ub370 \uc694\uc998 \uc80a\uc740\uc774\ub97c \ud1b5\uce6d\ud558\ub294 \uc18c\uc704 MZ\uc138\ub300\uac00 \uc810\ucc28 \uc0ac\ud68c\uc5d0 \uc9c4\ucd9c\ud558\uace0 \uacbd\uc81c\uc758 \uc8fc\ucd95\uc744 \ub2f4\ub2f9\ud558\uac8c \ub418\uba74\uc11c \uc2dc\uc7a5\uc740 \uc774\ub4e4\uc744 \uc8fc\ubaa9\ud558\uace0 \uc788\ub2e4.<\/p>\n<p>MZ\uc138\ub300\ub780 1980\ub144\ub300 \ucd08\uc5d0\uc11c 2000\ub144\ub300 \ucd08\uc5d0 \ud0c4\uc0dd\ud55c \ubc00\ub808\ub2c8\uc5bc \uc138\ub300\uc640 1990\ub144\ub300\uc5d0\uc11c 2010\ub144\ub300 \ucd08\uae4c\uc9c0\uc758 Z\uc138\ub300\ub97c \ud1b5\uce6d\ud558\ub294 \ub9d0\uc774\ub2e4(\ubd84\ub958\uae30\uc900\uc740 \uad6d\uac00\ub098 \uae30\uad00\uc5d0 \ub530\ub77c \ucc28\uc774\uac00 \uc788\ub2e4). \uc774\ub4e4\uc740 \uc131\uc7a5\uae30\uc5d0 \ub514\uc9c0\ud138 \ubb38\ud654\ub97c \uc811\ud588\uae30\uc5d0 \ub514\uc9c0\ud138 \ub124\uc774\ud2f0\ube0c \uc138\ub300\ub77c\uace0 \ubd88\ub9ac\uae30\ub3c4 \ud558\uba70 \ube60\ub974\uac8c \ubcc0\ud654\ud558\ub294 \ud2b8\ub80c\ub4dc\uc5d0 \ubbfc\uac10\ud558\ub2e4. \ub610\ud55c \ud604\uc2e4\uacfc \uac00\uc0c1\uc758 \uacbd\uacc4\uac00 \ubaa8\ud638\ud574\uc9c0\ub294 \uae09\uaca9\ud55c \uc0b0\uc5c5\uad6c\uc870\uc758 \ubcc0\ud654\ub97c \uacaa\ub294 \uc138\ub300\uc774\uae30\ub3c4 \ud558\ub2e4.<\/p>\n<p>\ub354\ubd88\uc5b4 MZ\uc138\ub300\ub294 \ucd5c\uadfc\uc758 \ud32c\ub370\ubbf9 \uc0ac\ud0dc\uc640 \uae30\ud6c4\uc704\uae30\uc758 \uc2ec\uac01\uc131\uc744 \ub9de\ub2e5\ub728\ub9ac\uba70 \uc774\uc804 \uc138\ub300\uc640 \ud655\uc2e4\ud788 \uad6c\ubcc4\ub418\ub294 \uc18c\ube44\ud328\ud134\uc744 \ubcf4\uc774\ub294\ub370, \ub300\ud45c\uc801\uc778 \ud2b9\uc9d5\uc774 \ubc14\ub85c \u2018\uac00\uce58\uc18c\ube44\u2019\uc774\ub2e4.<\/p>\n<h2 class=\"wp-block-heading\">\uc18c\uc15c \ucee4\uba38\uc2a4\uc758 \uc131\uc7a5<\/h2>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1500\" src=\"https:\/\/asez.org\/wp-content\/uploads\/2022\/10\/221028_3.jpg\" alt=\"\" class=\"wp-image-83340\" srcset=\"https:\/\/asez.org\/wp-content\/uploads\/2022\/10\/221028_3.jpg 2000w, https:\/\/asez.org\/wp-content\/uploads\/2022\/10\/221028_3-768x576.jpg 768w, https:\/\/asez.org\/wp-content\/uploads\/2022\/10\/221028_3-1536x1152.jpg 1536w, https:\/\/asez.org\/wp-content\/uploads\/2022\/10\/221028_3-667x500.jpg 667w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n<p>4\ucc28 \uc0b0\uc5c5\ud601\uba85 \ub4f1\uc73c\ub85c \ub514\uc9c0\ud138\ud654 \ub418\uace0 \uc788\ub358 \uc2dc\uc7a5\uc740 \ud32c\ub370\ubbf9 \uc774\ud6c4 \ub354\uc6b1 \uac00\uc18d\ud654\ub418\uc5b4 \uc628\ub77c\uc778 \uc2dc\uc7a5\uc740 \ube60\ub974\uac8c \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc744 \ub300\uccb4\ud558\uace0 \uc788\ub2e4. \uadf8 \uc911\uc5d0\uc11c\ub3c4 \ubaa8\ubc14\uc77c\uc744 \ud1b5\ud55c \uc18c\uc15c \ucee4\uba38\uc2a4\ub294 \uac00\uc7a5 \uac15\ub825\ud55c \uc2dc\uc7a5\uc73c\ub85c \ub5a0\uc624\ub974\uace0 \uc788\ub2e4. MZ\uc138\ub300\ub294 \uc18c\uc15c\ubbf8\ub514\uc5b4\ub97c \ud1b5\ud574 \uc2e4\uc2dc\uac04\uc73c\ub85c \uc815\ubcf4\ub97c \uc8fc\uace0\ubc1b\uc73c\uba70, \uc0dd\uc0b0\uc790\uc640 \uc18c\ube44\uc790\uac04 \uc18c\ud1b5 \uc5ed\uc2dc \ud65c\ubc1c\ud558\uac8c \uc774\ub8e8\uc5b4\uc9c4\ub2e4. \ud2b9\ud788 SNS \uc778\ud50c\ub8e8\uc5b8\uc11c\ub97c \ud1b5\ud55c \ub9c8\ucf00\ud305\uc740 \uae30\uc874\uc758 \ub2e4\ub978 \ub9e4\uccb4\ub4e4\ubcf4\ub2e4\ub3c4 \ud6e8\uc52c \uc801\uc740 \uc790\ubcf8\uc73c\ub85c \ud6a8\uacfc\uc801\uc778 \uc131\uacfc\ub97c \uac70\ub458 \uc218 \uc788\ub2e4. MZ\uc138\ub300\ub4e4\uc740 \uc778\ud50c\ub8e8\uc5b8\uc11c\ub97c \uc911\uc2ec\uc73c\ub85c \uc18c\uc15c \ubbf8\ub514\uc5b4\uc5d0\uc11c \uac01\uc885 \ucc4c\ub9b0\uc9c0, \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud558\uc5ec \uc120\ud55c \uc601\ud5a5\ub825\uc744 \ud589\uc0ac\ud558\uae30\ub3c4 \ud558\uba70 \uadf8\ub4e4\ub9cc\uc758 \uc18c\ube44 \ubb38\ud654\ub97c \ub9cc\ub4e4\uc5b4 \ub098\uac00\uace0 \uc788\ub2e4.<\/p>\n<h2 class=\"wp-block-heading\">\uac00\uce58\uc18c\ube44<\/h2>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1500\" src=\"https:\/\/asez.org\/wp-content\/uploads\/2022\/10\/221028_4.jpg\" alt=\"\" class=\"wp-image-83341\" srcset=\"https:\/\/asez.org\/wp-content\/uploads\/2022\/10\/221028_4.jpg 2000w, https:\/\/asez.org\/wp-content\/uploads\/2022\/10\/221028_4-768x576.jpg 768w, https:\/\/asez.org\/wp-content\/uploads\/2022\/10\/221028_4-1536x1152.jpg 1536w, https:\/\/asez.org\/wp-content\/uploads\/2022\/10\/221028_4-667x500.jpg 667w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n<p>MZ\uc138\ub300\ub294 \ud569\ub9ac\uc131\uacfc \uacf5\uc815\uc131\uc744 \ucd94\uad6c\ud55c\ub2e4. \uc774\ub4e4\uc740 \ubd88\uacf5\uc815 \uae30\uc5c5\uc5d0 \ub300\ud574 \ubd88\ub9e4\uc6b4\ub3d9\uc744 \ubc8c\uc774\uac70\ub098 \ucc29\ud55c \uae30\uc5c5, \uac00\uac8c\uc5d0 \ub9ce\uc740 \ub3c8\uc744 \uc4f0\ub294 \ub4f1 \uc18c\ube44\ub97c \ud1b5\ud574 \uc0ac\ud68c\uc5d0 \uba54\uc2dc\uc9c0\ub97c \uc804\ud55c\ub2e4. \uc774 \uc5ed\uc2dc \uc628\ub77c\uc778 \ub9e4\uccb4\uc758 \ubc1c\ub2ec\ub85c \ube60\ub978 \uc815\ubcf4 \uc804\ub2ec\uc774 \uac00\ub2a5\ud574\uc9c0\uba74\uc11c \ub098\ud0c0\ub09c \uc18c\ube44 \ud615\ud0dc\ub85c, MZ\uc138\ub300\ub294 \uc628\ub77c\uc778\uc5d0\uc11c \uc790\uc2e0\uc758 \uc2e0\ub150\uc744 \ub098\ud0c0\ub0b4\uace0 \ubaa9\uc18c\ub9ac\ub97c \ub0b4\ub294 \uac83\uc5d0 \uc801\uadf9\uc801\uc774\ub2e4. \uc624\ub298\ub0a0\uc758 \uc18c\ube44\uc790\ub4e4\uc740 \uadf8\ub4e4\uc758 \uc0dd\uac01\uacfc \uc544\uc774\ub514\uc5b4\ub97c \ud45c\ud604\ud558\uae30 \uc704\ud574 \uc0c1\ud488\uacfc \uc11c\ube44\uc2a4\ub97c \uad6c\uc785\ud558\uace0, \uc778\ud130\ub137\uacfc \uc18c\uc15c \ubbf8\ub514\uc5b4\ub97c \uc0ac\uc6a9\ud558\uc5ec \uc0ac\ud68c\uc640 \uc815\uce58 \ubb38\uc81c\uc5d0 \ub300\ud55c \uc758\uacac\uacfc \ub354 \ub098\uc740 \uc0ac\ud68c\ub97c \ub9cc\ub4dc\ub294 \ubc29\ubc95\uc744 \uacf5\uc720\ud55c\ub2e4.<\/p>\n<h2 class=\"wp-block-heading\">\uc9c0\uc18d\uac00\ub2a5\ud55c \uc18c\ube44<\/h2>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1500\" src=\"https:\/\/asez.org\/wp-content\/uploads\/2022\/10\/221028_5.jpg\" alt=\"\" class=\"wp-image-83342\" srcset=\"https:\/\/asez.org\/wp-content\/uploads\/2022\/10\/221028_5.jpg 2000w, https:\/\/asez.org\/wp-content\/uploads\/2022\/10\/221028_5-768x576.jpg 768w, https:\/\/asez.org\/wp-content\/uploads\/2022\/10\/221028_5-1536x1152.jpg 1536w, https:\/\/asez.org\/wp-content\/uploads\/2022\/10\/221028_5-667x500.jpg 667w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n<p>MZ\uc138\ub300\ub294 \ud658\uacbd\ubb38\uc81c\uc5d0 \ubbfc\uac10\ud558\ub2e4. \uc774\ub4e4\uc740 \uacfc\uc789\uc18c\ube44, \ubb3c\uc9c8\uc8fc\uc758, \ucc28\ubcc4\uacfc \ubd88\uacf5\uc815\uc5d0 \ub300\ud574 \uacbd\uac01\uc2ec\uc744 \uac00\uc9c0\uace0 \uc788\uc73c\uba70 \uacf5\uc815\ubb34\uc5ed, \uce5c\ud658\uacbd \uc81c\ud488\uc5d0 \ub300\ud574 \ub354\uc6b1 \ub192\uc740 \uac00\uaca9\uc744 \uc9c0\ubd88\ud560 \uc758\uc0ac\uac00 \uc788\ub2e4. \uc774\ub4e4\uc758 \uc18c\ube44 \ud2b8\ub80c\ub4dc\ub294 ESG \uacbd\uc601(Environmental, Social, and Governance Business)\uc758 \uad00\uc2ec\ub3c4\ub97c \ub192\uc774\uace0 \uc788\ub2e4.<\/p>\n<p>ESG\uc758 E(\ud658\uacbd\uae30\uc900)\uc5d0\ub294 \uae30\uc5c5\uc774 \uc18c\ube44\ud558\ub294 \uc5d0\ub108\uc9c0\uc640 \ubc30\ucd9c\ub418\ub294 \ud3d0\uae30\ubb3c, \ud544\uc694\ud55c \uc790\uc6d0 \ubc0f \uadf8 \uacb0\uacfc \uc0dd\ubb3c\uc5d0\uac8c \ubbf8\uce58\ub294 \uc601\ud5a5\uc774 \ud3ec\ud568\ub41c\ub2e4. \uc774\ub294 \uae30\uc5c5\uc774 \uc720\ubc1c\ud558\ub294 \ud0c4\uc18c\ubc30\ucd9c\uacfc \uae30\ud6c4\ubcc0\ud654\ub97c \ud3ec\uad04\ud558\ub294 \uac1c\ub150\uc774\ub2e4.<\/p>\n<p>S(\uc0ac\ud68c\uc801 \uae30\uc900)\ub294 \uae30\uc5c5\uc758 \uc9c1\uc6d0 \ubc0f \uac70\ub798\ucc98 \ub4f1\uc758 \ub2e4\uc591\ud55c \uc0ac\uc5c5 \uad00\uacc4\ub97c \ub2e4\ub8ec\ub2e4.<\/p>\n<p>G(\uad00\ub9ac\uccb4\uc81c)\ub294 \ub0b4\ubd80 \uad00\ub9ac, \uc758\uc0ac\uacb0\uc815, \ubc95\ub839 \uc900\uc218 \ubc0f \uac70\ub798\ub97c \uc704\ud574 \ucc44\ud0dd\ud558\ub294 \ub0b4\ubd80 \uad00\ud589, \ud1b5\uc81c \ubc0f \uc808\ucc28 \uc2dc\uc2a4\ud15c\uc744 \uc758\ubbf8\ud55c\ub2e4.<\/p>\n<p>\uc774 \uc138\uac00\uc9c0 \uae30\uc900\uc740 \ubcc4\uac1c\uc758 \ub0b4\uc6a9\uc73c\ub85c \ub5bc\uc5b4\ub193\uc744 \uc218 \uc5c6\uc73c\uba70 \uc11c\ub85c \uc5bd\ud600\uc11c \uae30\uc5c5\uc6b4\uc601\uc758 \uae30\uc900\uc73c\ub85c \uc791\uc6a9\ud55c\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \uae30\uc5c5\uc774 \uce5c\ud658\uacbd \uacbd\uc601\uc744 \ud558\ub824\uace0 \ud55c\ub2e4\uba74 \uc9c1\uc6d0\uacfc \uac70\ub798\ucc98\ub4e4\uc774 \ub3d9\uc6d0\ub418\uc5b4\uc57c \ud560 \uac83\uc774\uba70 \uc774\uc5d0 \ub530\ub978 \uaddc\ubc94\uacfc \uc808\ucc28\uac00 \ud655\ub9bd\ub418\uc5b4\uc57c \ud560 \uac83\uc774\ub2e4. \uc774\ub7ec\ud55c ESG \uacbd\uc601\uc5d0 \ub300\ud55c \ud22c\uc790\ub294 \uafb8\uc900\ud788 \uc99d\uac00\ud558\uace0 \uc788\uc73c\uba70 \uc2e4\uc9c8\uc801\uc778 \uac00\uce58\ucc3d\ucd9c\uc758 \ud6a8\uacfc\ub85c\ub3c4 \uc774\uc5b4\uc9c0\uace0 \uc788\ub2e4.<\/p>\n<h2 class=\"wp-block-heading\">\uc911\uace0\uac70\ub798 \ubc0f \uacf5\uc720\uacbd\uc81c\uc758 \ud65c\uc131\ud654<\/h2>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1500\" src=\"https:\/\/asez.org\/wp-content\/uploads\/2022\/10\/221028_6.jpg\" alt=\"\" class=\"wp-image-83337\" srcset=\"https:\/\/asez.org\/wp-content\/uploads\/2022\/10\/221028_6.jpg 2000w, https:\/\/asez.org\/wp-content\/uploads\/2022\/10\/221028_6-768x576.jpg 768w, https:\/\/asez.org\/wp-content\/uploads\/2022\/10\/221028_6-1536x1152.jpg 1536w, https:\/\/asez.org\/wp-content\/uploads\/2022\/10\/221028_6-667x500.jpg 667w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n<p>\uc138\uacc4\uacbd\uc81c\uac00 \ubd88\ud669\uc5d0 \uc811\uc5b4\ub4e4\uace0 \ud32c\ub370\ubbf9, \uc6b0\ud06c\ub77c-\ub7ec\uc2dc\uc544 \uac04 \uc804\uc7c1 \ub4f1\uc744 \uacaa\uc73c\uba74\uc11c \ucd5c\uadfc \uc0ac\ub78c\ub4e4\uc758 \uc18c\ube44\uc2ec\ub9ac\uac00 \uc704\ucd95\ub418\uc5c8\ub2e4. \ub530\ub77c\uc11c \uc18c\ube44\uc790\ub4e4\uc740 \uc911\uace0\uac70\ub798\ub97c \ud1b5\ud574 \ub3c8\uc744 \uc808\uc57d\ud558\uace0\uc790 \ud558\uba70 \uac00\uae4c\uc6b4 \uc774\uc6c3\ub4e4\uacfc\uc758 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